Mercedes-Benz leads the Indian luxury car market for seventh year in row; charts an aggressive 2022 to enhance customer experience.
“‘You First’ is the motto for Mercedes-Benz in 2022. We want to deepen the love and trust of our customers by keeping them at the center of everything that we do; offering them the most desirable and sustainable products and services that they wish to own.” Martin Schwenk.
India’s largest luxury car brand Mercedes-Benz continued its firm leadership position in the country’s luxury car segment for a record seventh year in a row. In an unprecedented year that witnessed pandemic related challenges to business, Mercedes-Benz significantly improved its sales performance retaining customer loyalty for its robust product portfolio. Mercedes-Benz India delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth, underlining a significant volume recovery from 2020.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are excited with our performance that entailed sales recovery and increased our market share, in a year that was largely unprecedented and posed multiple challenges to the industry. We were successful in exciting the market with regular product introductions and earned customers’ confidence with our new business model- Retail of the Future. The year 2021 remains a strong foundation for creating a robust and sustainable roadmap for the future, reiterating the overwhelming trust and loyalty of our customers, who preferred a Mercedes-Benz to other brands.”
“2022 will be another milestone year as we aim to lead the luxury EV segment by expanding our EV portfolio with the debut of the first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS, designed to exceed all customer expectations, has already created a global benchmark as an all-electric futuristic luxury EV. After pioneering the localization of performance vehicles in India with the AMGs, we have decided to start the local production of the EQS, a step in the right direction for us towards mainstreaming luxury EVs. We are confident the start of local production of the EQS will be pivotal in driving the penetration of luxury EVs in the market, and reiterates our ambition to lead the luxury EV segment in the country firmly.” elaborated Mr. Schwenk.
